Boudin Sourdough Frenchbread has been made and sold in San Francisco since 1849, a fact they are proud of, along with the co-branding arrangement made with the S.F. Giants, which has Boudin "The official sourdough bread of the Giants".
This ad is appearing in the S.F. Giants program for the entire 2001 season.
The concept, design, copywriting and illustration were all done by Greg Brown.