Boudin Sourdough Frenchbread has been made and sold in San Francisco since 1849, a fact they are proud of, along with the co-branding arrangement made with the S.F. Giants, which has Boudin "The official sourdough bread of the Giants".
This "Ode To Boudin" ad appeared in the S.F. Giants program for the entire 2002 season.
The concept, design, poetry, copywriting and photo-retouching were all done by Greg Brown.