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Boudin Sourdough Frenchbread has been made and sold in San Francisco since 1849, a fact they are proud of, along with the co-branding arrangement made with the S.F. Giants, which has Boudin "The official sourdough bread of the Giants".

This ad was used for an in-store display in most of Boudin's retail outlets, urging folks to visit their hugely successful theme attraction at Disney's California Adventure theme park (next to Disneyland) in Southern California.

The concept, design, and copywriting were all created by Greg Brown, while consulting with DCA staff.

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© 2003 Abalone Design Group

BOUDIN SOURDOUGH FRENCHBREAD